| Document Type
|
:
|
BL
|
| Record Number
|
:
|
724575
|
| Doc. No
|
:
|
b544294
|
| Main Entry
|
:
|
Claudio Diniz ; translated by Tina Turkie.
|
| Title & Author
|
:
|
The luxury market in Brazil : : market opportunities and potential\ Claudio Diniz ; translated by Tina Turkie.
|
| Publication Statement
|
:
|
Houndmills, Basingstoke: Palgrave Macmillan, 2014
|
| Page. NO
|
:
|
(xiv, 181 pages)
|
| ISBN
|
:
|
113743256X
|
|
|
:
|
: 1349492450
|
|
|
:
|
: 9781137432568
|
|
|
:
|
: 9781349492459
|
| Contents
|
:
|
1. The Luxury Universe --;2. The Global Luxury Market --;3. The Luxury Market in Brazil --;4. Who Are the Luxury Consumers in Brazil? --;5. Communication, Advertising and Events --;6. Distributing Luxury Products and Services in Brazil --;7. The Wealthiest and Most Powerful Cities in Brazil --;8. Challenges for the Luxury Market in Brazil --;9. The Potential of the Brazilian Luxury Market --;10. Successful Brazilian Enterprises --;11. The Future for Brazil and Its Luxury Market --;12. How to Participate in This Market, as an Entrepreneur or an Employee --;13. Conclusion.
|
| Abstract
|
:
|
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
|
| Subject
|
:
|
BUSINESS ECONOMICS -- Commerce.
|
| Subject
|
:
|
BUSINESS ECONOMICS -- Marketing -- General.
|
| Subject
|
:
|
Luxury goods industry -- Brazil.
|
| LC Classification
|
:
|
HD9999.L853C538 2014
|
| Added Entry
|
:
|
Claudio Diniz
|
| Parallel Title
|
:
|
O mercado do luxo no Brasil.
|