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" Entrepreneurial icebreakers : "
[edited by] Julia Prats, IESE Business School, Spain, Marc Sosna, IESE Business School, Spain, Sylwia Sysko-Romanczuk, Warsaw University of Technology Business School, Warsaw.
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BL
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724663
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b544382
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| Main Entry
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[edited by] Julia Prats, IESE Business School, Spain, Marc Sosna, IESE Business School, Spain, Sylwia Sysko-Romanczuk, Warsaw University of Technology Business School, Warsaw.
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| Title & Author
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Entrepreneurial icebreakers : : conquering international markets from transition economies\ [edited by] Julia Prats, IESE Business School, Spain, Marc Sosna, IESE Business School, Spain, Sylwia Sysko-Romanczuk, Warsaw University of Technology Business School, Warsaw.
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| Publication Statement
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New York: Palgrave Macmillan, 2014
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| ISBN
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1137446323
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: 9781137446329
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| Contents
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Introduction --;PART I: CONQUERING INTERNATIONAL MARKETS FROM TRANSITION ECONOMIES: INSIGHTS AND REFLECTIONS --;1. Entrepreneurship in Transition Economies --;2. Overcoming Start-Up Challenges in Transition Economies --;3. Overcoming a Negative Country-of-Origin Effect --;4. Growth Strategies and Internationalization Patterns --;5. From Lag Markets to Lead Markets --;PART II: CASE STUDIES OF INTERNATIONALLY SUCCESSFUL CEE COMPANIES --;CASE 1: ACE Enterprise: 'Drawing' out the Future --;CASE 2: Atlantic Grupa: Preparing For Leading in The New Europe --;CASE 3: Avangate: Preparing the Trans-Atlantic Jump --;CASE 4: Big Filter: Russian Filters in the International Market --;CASE 5: Fx3x: Star Performance without a Star Attitude --;CASE 6: Graphisoft: The Architecture of International Growth --;CASE 7: Estonia's Laser Diagnostic Instruments (LDI) AS: Beaming Towards Growth --;CASE 8: LINET: To Be an Object of Desire, Not of Choice --;CASE 9: The Masterplast Story: Constructing an Entrepreneurial Success Story --;CASE 10: Modesat Communications OU: Riding a Big Wave with a Small Boat --;CASE 11: Pipistrel: The Freedom of Flight --;CASE 12: PKF Betar Company: 'Meters' Away From Further Growth --;CASE 13: Russian Cosmetics*: 'Healing' Skin Care Products in Russia --;CASE 14: Selena Group: Internationalizing Through Multilocality --;CASE 15: SOLARIS Bus and Coach: A Bus Tour to Global Markets --;Appendix 1: The Research Project --;Appendix 2: Growth in Real GDP in Central and Eastern Europe, the Baltic States and the CIS --;Appendix 3: Profiles: Firms and Entrepreneurs
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| Abstract
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This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies - ready to use in entrepreneurship and strategy courses - that represent a broad level of diversity with regard to countries, industries, topics, growth phases, challenges and internationalization strategies.
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Economic development -- Former Soviet republics.
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Entrepreneurship -- Former Soviet republics.
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Former Soviet republics -- Foreign economic relations.
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HB615.E358 2014
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Julia Prats
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Marc Sosna
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Sylwia Sysko-Romanczuk
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