| Document Type
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BL
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| Record Number
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724872
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| Doc. No
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b544591
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| Main Entry
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Enrico Valdani, Alessandro Arbore.
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| Title & Author
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Competitive strategies : : Managing the present, imagining the future\ Enrico Valdani, Alessandro Arbore.
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| Publication Statement
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Basingstoke: Palgrave Macmillan, 2012
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| Series Statement
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Bocconi on management.
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| Page. NO
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288 pages : 106 figures, 18.
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| ISBN
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0230354580
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: 1349337277
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: 9780230354586
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: 9781349337279
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| Notes
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The Revolution in Competitive Games The Movement Game: Breaking Down Orthodoxies The Maneuvers of the Movement Game The Barriers to Change Defence Strategies in the Movement Game The Imitation Game Creating Barriers to Imitation The Position Game Offensive And Defensive Maneuvers In The Position Game The Final Frontier of Value.
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| Contents
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The Revolution in Competitive Games The Movement Game: Breaking Down Orthodoxies The Maneuvers of the Movement Game The Barriers to Change Defence Strategies in the Movement Game The Imitation Game Creating Barriers to Imitation The Position Game Offensive And Defensive Maneuvers In The Position Game The Final Frontier of Value
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| Abstract
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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
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| Subject
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Business.
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| Subject
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Management.
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| Subject
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Marketing.
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| LC Classification
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HD41.E575 2012
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| Added Entry
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Alessandro Arbore
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Enrico Valdani
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