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" Asian brand strategy : "
M Roll
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BL
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| Record Number
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725116
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| Doc. No
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b544835
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| Main Entry
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M Roll
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| Title & Author
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Asian brand strategy : : how asia builds strong brands.\ M Roll
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| Publication Statement
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[Place of publication not identified]: Palgrave Macmillan, 2014
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| ISBN
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1349543705
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: 9781349543700
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| Contents
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Introduction Branding - The driver of a successful business strategy Transforming the way we understand Asian cultures and consumers Asian country branding Celebrity branding in Asia Asian brand strategy Successful Asian brand cases Aspiring Asian brand cases 10 steps to build an Asian brand Asian brands towards 2020 - A new confidence in the boardroom Conclusion Appendix - Brand Valuation
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| LC Classification
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HD69.B7M765 2014
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| Added Entry
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M Roll
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