| Document Type
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BL
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| Record Number
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728961
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| Doc. No
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b548715
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| Main Entry
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Chris Hackley.
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| Title & Author
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Marketing in context : : setting the scene\ Chris Hackley.
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| Publication Statement
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[Basingstoke]: Palgrave Macmillan, 2013
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| ISBN
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1137297115
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: 9781137297112
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| Contents
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Setting the Marketing Scene --;Marketing as Communication --;Marketing ideology and mass media --;Ideologies of space --;Marketing Ideology and Social Policy --;Consumer Agency and Brand Culture --;Managing Marketing : in Context.
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| Abstract
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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
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| Subject
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Consumer behavior.
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| Subject
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Marketing -- Social aspects.
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| Subject
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Sales marketing.
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| LC Classification
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HF5415.C475 2013
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| Added Entry
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Christopher E Hackley
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