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" A practical guide to the media business "
Susan De Bonis.
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BL
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| Record Number
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729157
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| Doc. No
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b548911
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| Main Entry
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Susan De Bonis.
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| Title & Author
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A practical guide to the media business\ Susan De Bonis.
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| Publication Statement
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New York, New York (222 East 46th Street, New York, NY 10017): Business Expert Press, 2015
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| Series Statement
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2014 digital library.; Digital and social media marketing and advertising collection.
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| Page. NO
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(1 PDF (iv, 106 pages)).
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| ISBN
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163157194X
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: 9781631571947
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| Notes
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Title from PDF title page (viewed on December 21, 2014).;Part of: 2014 digital library.
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| Contents
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1. Media today and beyond --;2. Media basics --;3. Print media --;4. Radio --;5. Television --;6. The World Wide Web --;7. Social media and mobile marketing --;Index.
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| Subject
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Advertising media planning.
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| Subject
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Mass media.
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| LC Classification
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HF5826.5S873 2015
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| Added Entry
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Susan De Bonis
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