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" Internet marketing and big data exploitation "


Document Type : BL
Record Number : 729271
Doc. No : b549025
Main Entry : Ian Chaston, University of Auckland, New Zealand.
Title & Author : Internet marketing and big data exploitation\ Ian Chaston, University of Auckland, New Zealand.
Publication Statement : Basingstoke, England ; New York, New York: Palgrave Macmillan, 2015. ©2015
Page. NO : (297 pages) : illustrations
ISBN : 1137488964
: : 1349504149
: : 9781137488961
: : 9781349504145
Notes : Includes index.
Contents : Cover; Contents; List of Figures; Preface; 1 The Online World; 2 Big Data and Analytics; 3 Opportunities; 4 Technology; 5 Capabilities; 6 i-Strategies; 7 Marketing Mix; 8 Websites; 9 Social Media; 10 Blogs, Tweets and Apps; 11 Online Retailing; 12 Online Service Firms; 13 Public Sector Online; 14 Online Governance; 15 Future Market Innovations; Index.
Abstract : Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
Subject : BUSINESS ECONOMICS -- Industrial Management.
Subject : Internet marketing -- Computer network resources.
Subject : Internet marketing -- Planning.
Added Entry : Ian Chaston
copyhttps://lib.clisel.com/site/catalogue/729271
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