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" Managing the football world cup "
edited by Stephen Frawley and Daryl Adair.
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BL
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| Record Number
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732565
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b552353
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| Main Entry
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edited by Stephen Frawley and Daryl Adair.
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| Title & Author
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Managing the football world cup\ edited by Stephen Frawley and Daryl Adair.
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| Publication Statement
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Basingstoke, Hampshire: Palgrave Macmillan, [2016] ©2014
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| Page. NO
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x, 248 pages : illustrations ; 22 cm
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| ISBN
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1349476706
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: 9781349476701
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| Notes
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Softcover reprint of the hardcover 1st edition 2004--title page verso.;Originally published: 2014.
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| Contents
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1. Managing the World Cup: Managerial Dimensions; Stephen Frawley and Daryl Adair 2. Managing World Cup Legacy; John Horne 3. Using New Media to Engage Consumers at the Football World Cup; Adam Karg and Daniel Lock 4. Broadcasting the World Cup; Harry Arne Solberg and Chris Gratton 5. Ambush Marketing and the Football World Cup; Simon Chadwick, Ran Liu and Des Thwaites 6. The Challenge of Utilising World Cup Venues; Holger Preuss, Harry Arne Solberg and Jens Alm 7. World Cup Stadium Development and Sustainability; Les Street, Stephen Frawley and Sarah Cobourn 8. Beyond the Stadium: Football World Cup Fan Fests and Global Live Sites; Simone Eisenhauer, Daryl Adair and Tracy Taylor 9. Managing Transport at the Football World Cup; Eva Kassens-Noor 10. Managing Security at the World Cup; Kristine Toohey and Tracy Taylor 11. An Evaluation of the FIFA Governance Reform Process of 2011-2013; Roger Pielke, Jr. 12. Managing the World Cup: Future Research; Stephen Frawley and Daryl Adair
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| Subject
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Management.
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| LC Classification
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GV943.49E358 9999
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| Added Entry
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Daryl Adair
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Stephen Frawley
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