| Document Type
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BL
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| Record Number
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733866
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| Doc. No
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b553688
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| Main Entry
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Michael Baker and Susan Hart.
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| Title & Author
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Product strategy and management\ Michael Baker and Susan Hart.
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| Edition Statement
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2nd ed
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| Publication Statement
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Harlow, England: Prentice Hall/Financial Times, 2007
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| Page. NO
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xviii, 541 pages : illustrations
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| ISBN
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0273694502
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: 9780273694502
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| Contents
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Introduction: Product strategy and managementAcknowledgements Part I The theoretical foundations Chapter 1 Competition and product strategy Chapter 2 The product in theory and practice Chapter 3 Buyer behaviour Chapter 4 The product life cycle in theory and practice Chapter 5 Product portfolios Part II New product development Chapter 6 The importance, nature and management of the new product development process Chapter 7 New product strategy Chapter 8 Idea management for new product development Chapter 9 Screening new product ideas Chapter 10 Concept development and testing Chapter 11 Business analysis Chapter 12 Product testing Part III Product management Chapter 13 Commercialization: test marketing and launching the new product Chapter 14 Managing growth Chapter 15 Managing the mature product Part IV Product elimination Chapter 16 Controlling the product line: an overview of the deletion decision Chapter 17 Reaching the decision to delete a product Chapter 18 Implementing the deletion decision Chapter 19 Reprise
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| Subject
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New products -- Management -- Case studies.
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| Subject
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Product management.
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| LC Classification
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HF5415.15M534 2007
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| Added Entry
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Michael John Baker
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Susan J Hart
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