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" Media, organizations and identity. "
| Document Type
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BL
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| Record Number
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734941
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| Doc. No
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b554776
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| Title & Author
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Media, organizations and identity.
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| Publication Statement
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[Place of publication not identified]: Palgrave Macmillan, 2014
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| ISBN
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1349353906
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: 9781349353903
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| Contents
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Introduction; L.Chouliaraki & M.Morsing PART I: MEDIA AS BUSINESS Rethinking Television in the Digital Age; J.Turow BBC and New Media: Public Service Broadcasting in a Corporate Market Environment; N.Thumim & L.Chouliaraki Expansion and Autonomy: The Rise of the Business Press; P. Kjaer PART II: MEDIA IN BUSINESS Strategic Auto-communication in Identity-image Interplay: The Dynamics of Mediatizing Organizational Identity; M.Morsing & A.Kjaergaard Mediatizing a Corporate Brand? Identity-effects on LEGO of Establishing a Media Company; E.Karmark Making sense of a crucial interface: Corporate Communication and the NEWS Media; J.P.Cornelissen, C.Carroll & W.J.L.Elving PART III: BUSINESS IN THE MEDIA Place Branding and Globalization. Media is the Message? P.van Ham Identity and Appeal in the Humanitarian Brand; A.Vestergaard The Construction of Businesswomen in the Media: Between Evil and Frailty; B.Czarniawska
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| LC Classification
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HD59.M435 2014
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