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" Marketing scales handbook. v. 5, A compilation of multi-item measures for consumer behavior & advertising research "


Document Type : BL
Record Number : 736022
Doc. No : b555866
Main Entry : Gordon C. Bruner II.
Title & Author : Marketing scales handbook. v. 5, A compilation of multi-item measures for consumer behavior advertising research\ Gordon C. Bruner II.
Edition Statement : Library ed
Publication Statement : Chicago, Ill., USA: American Marketing Association, 2009
ISBN : 0615273270
: : 1282351532
: : 6612351535
: : 9780615273273
: : 9781282351530
: : 9786612351532
Subject : Marketing research -- Statistical methods -- Handbooks, manuals, etc.
Subject : Marketing research -- Statistical methods.
Subject : Scaling (Social sciences) -- Handbooks, manuals, etc.
Added Entry : Gordon C Bruner
Parallel Title : Compilation of multi-item measures for consumer behavior & advertising research
copyhttps://lib.clisel.com/site/catalogue/736022
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