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" The international business environment "
Ian Brooks, Jamie Weatherston and Graham Wilkinson
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BL
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| Record Number
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736928
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b556794
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| Main Entry
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Ian Brooks, Jamie Weatherston and Graham Wilkinson
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| Title & Author
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The international business environment\ Ian Brooks, Jamie Weatherston and Graham Wilkinson
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| Edition Statement
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1a ed
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| Publication Statement
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México: Pearson Educación, 2011
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| Page. NO
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1 libro en línea
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| ISBN
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0273682474
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: 1405871156
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: 9780273682479
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: 9781405871150
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| Notes
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Título tomado de la pantalla de inicio.;Fecha de la publicación de la obra impresa: 2004.;The need for an updated edition of The Business Environment: Challenges and Changes is a reflection of the importance of the subject in undergraduate and professional educational programmes. A clear understanding of the theories and models outlined in the text is valuable in itself for a clearer understanding of modern business. Although the overall structure of the book remains much the same as before, the change in title to The International Business Environment reflects the increasingly international nature of areas studied. As before, we try to blend theory with practical examples to allow students to apply those theories.
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| Contents
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1. The International Business Environment 2. The Competitive Environment 3. The International Economic Environment 4. The Technological Environment 5. The Cultural Environment 6. The Ecological Environment 7. The International Political Environment 8. The International Legal Environment 9. Challenges and Changes Cases
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| Subject
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Negocios Internacionales.
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Negocios.
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| LC Classification
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HD62.4I263 2011
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| Added Entry
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Graham Wilkinson
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Ian Brooks
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Jamie Weatherston
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