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" Copywriting "
Tina Konstant.
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BL
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| Record Number
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739543
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| Doc. No
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b559472
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| Main Entry
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Tina Konstant.
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| Title & Author
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Copywriting\ Tina Konstant.
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| Publication Statement
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London: Hodder Education, 2011
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| Series Statement
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Bullet guides
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| Page. NO
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1 volume.
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| ISBN
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144413499X
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: 9781444134995
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| Contents
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: 1. Audience, medium and message: 2. How to switch your audience off: 3. News, views and updates: 4. Words that count: 5. Tell the truth, but do it softly: 6. If it's in print, it's evidence: 7. Show, don't tell: why should anyone believe you?: 8. Copy, content and white papers: 9. The power of persuasion: 10. Tell a good story
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| Subject
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Advertising copy.
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| Added Entry
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Tina Konstant
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