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" BUSN 4 "
[Marce Kelly, Jim McGowen].
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BL
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| Record Number
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740056
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b559989
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| Main Entry
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[Marce Kelly, Jim McGowen].
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| Title & Author
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BUSN 4\ [Marce Kelly, Jim McGowen].
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| Edition Statement
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Student ed
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| Publication Statement
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Mason, OH: South-Western Cengage Learning, ©2012.
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| Page. NO
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xi, 308, [40] pages : color illustrations, maps ; 28 cm
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| ISBN
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1111221464
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: 1111221480
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: 9781111221461
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: 9781111221485
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| Notes
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Cover title.;"© 2012, 2011"--Page [ii].;Previous ed. BUSN 3 published ©2011.
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| Contents
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PART I: THE BUSINESS ENVIRONMENT.1. Business Now: Change is the Only Constant.2. Economics: The Framework for Business.3. The World Marketplace: Business without Borders.4. Business Ethics and Social Responsibility: Doing Well by Doing Good.5. Business Communication: Creating and Delivering Messages that Matter.PART II: CREATING A BUSINESS.6. Business Formation: Choosing the Form that Fits.7. Small Business and Entrepreneurship: Economic Rocket Fuel.Part III: FINANCING A BUSINESS.8. Accounting: Decision Making By the Numbers.9. Finance: Acquiring and Using Funds to Maximize Value.10. Securities Markets: Trading Financial Resources.PART IV: MARKETING A BUSINESS.11. Marketing: Building Profitable Customer Connections.12. Product and Promotion: Creating and Communicating Value.13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.PART V: MANAGING A BUSINESS.14. Management Motivation and Leadership: Bringing Business to Life.15. Human Resource Management: Building a Top-Quality Workforce.16. Managing Information and Technology: Finding New Ways to Learn and Link.17. Operations Management: Putting it All Together.Online Appendices.Appendix 1: Labor Unions and Collective Bargaining.Appendix 2: Business Law.Appendix 3: Personal Finance.
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| Subject
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Business enterprises.
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Economics.
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Management.
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| LC Classification
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HD31.M373 2012
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| Added Entry
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James McGowen
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Marce Kelly
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| Parallel Title
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BUSN4;BUSN
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