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" Biomedical Communications : "
Jon D Miller
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BL
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| Record Number
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744370
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| Doc. No
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b564319
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| Main Entry
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Jon D Miller
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| Title & Author
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Biomedical Communications : : Purpose, Audience, and Strategies.\ Jon D Miller
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| Publication Statement
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Burlington : Elsevier, 2001
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| Page. NO
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(471 pages)
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| ISBN
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0080528082
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: 9780080528083
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| Contents
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Front Cover; Biomedical Communications: Purposes, Audiences, and Strategies; Copyright Page; Contents; Acknowledgments; Part I: A Basic Framework; Chapter 1. Using Research to Improve Biomedical Communications; Chapter 2. The Public Understanding of Biomedical Science; Part II: Communications to Inform Consumers; Chapter 3. Public Interest in Health Information; Chapter 4. Primary Sources of Biomedical Information; Chapter 5. The Acquisition and Retention of Health Information by Consumers; Chapter 6. Strategies for Communicating to Consumers.
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| Abstract
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With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the. nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedi.
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| Subject
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Communication in biotechnology.
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Communication in medicine.
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Communication in medicine. Communication in biotechnology.
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| LC Classification
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R118.J663 2001
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| Added Entry
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Jon D Miller
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