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" Electronic business and marketing new trends on its process and applications "
Tokuro Matsuo; Ricardo Colomo-Palacios (eds.)
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BL
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| Record Number
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747979
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| Doc. No
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b567932
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| Main Entry
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Tokuro Matsuo; Ricardo Colomo-Palacios (eds.)
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| Title & Author
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Electronic business and marketing new trends on its process and applications\ Tokuro Matsuo; Ricardo Colomo-Palacios (eds.)
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| Publication Statement
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Berlin Berlin : Springer, 2013 [erschienen 2015]
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| Page. NO
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x, 176 Seiten Diagramme 235 x 155 mm, 296 g
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| ISBN
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364237932X
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: 3642428274
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: 9783642379321
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: 9783642428272
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| Contents
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Towards New Generation E-Business and Marketing.- Results of CRM Adoption in Large Companies in Portugal.- The Effectiveness of a New Product Coordinator in Market Access for a Semiconductor Venture.- POST-VIA: Develop Individualized Marketing Strategies for Tourists.- A Help Desk Support System based on Relationship between Inquiries and Responses.- The Impact of Advertising in Emergent Economic Context: A System Dynamics Simulation Approach.- Using Caching Techniques to Improve the Performance of Rule-based Inference Applications in Semantic Technologies.- Influence of Users' Perceived Compatibility and their Prior Experience on B2C e-Commerce Acceptance.- Behavior Analysis of Video Hosting Website Users Based on an Extended Technology Acceptance Model.- Social Media Networker: A New Profile for a New Market.- Context-aware Advertising in Pervasive Computing Environment.- Towards Early Detections of the Bad Debt Customers among the Mail Order Industry.
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| Subject
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E-Business
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| LC Classification
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HF5548.32T658 9999
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| Added Entry
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Ricardo Colomo-Palacios
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Tokuro Matsuo
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