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" Strategic management : "


Document Type : BL
Record Number : 748299
Doc. No : b568255
Main Entry : Fred R. David, Forest R. David.
Title & Author : Strategic management : : concepts and cases : a competitive advantage approach\ Fred R. David, Forest R. David.
Edition Statement : Fifteenth edition
Publication Statement : Boston ; Mexico City : Pearson, 2015. ©2015
Page. NO : xxxiv, 658 páginas : ilustraciones a color ; 29 cm
ISBN : 0133444791
: : 1292016892
: : 9780133444797
: : 9781292016894
Contents : 1. Strategic Management EssentialsTHE COHESION CASE: ADIDAS GROUP - 2013 2. Outside-USA Strategic Planning3. Ethics/Social Responsibility/Sustainability4. Types of Strategies5. Vision and Mission Analysis6. The Internal Audit7. The External Audit8. Strategy Generation and Selection9. Strategy Implementation 10. Strategy Execution11. Strategy MonitoringGuidelines for Case Analysis GlossaryName Index Subject Index
Subject : Planificación estratégica.
Subject : Strategic planning -- Case studies.
Subject : Strategic planning.
Added Entry : Forest R David
: Fred R David
copyhttps://lib.clisel.com/site/catalogue/748299
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