| Document Type
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BL
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| Record Number
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748637
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| Doc. No
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b568593
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| Main Entry
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[compiled] by Rukhsana Ahmed and Benjamin R. Bates.
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| Title & Author
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Health communication and mass media : : an integrated approach to policy and practice\ [compiled] by Rukhsana Ahmed and Benjamin R. Bates.
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| Publication Statement
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Farnham, Surrey, UK England : Gower, [, 2013]
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| ISBN
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1299636926
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: 1409447146
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: 1472401646
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: 9781299636927
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: 9781409447146
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: 9781472401649
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| Contents
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pt. 1. Introduction --; pt. 2. Health communication and web media --; pt. 3. Health communication and mobile media --; pt. 4. Health communication and communication systems --; pt. 5. Health communication and media ethics.
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| Abstract
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In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will.
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| Subject
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Communication in medicine.
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| Subject
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Health in mass media.
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| Subject
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Interactive multimedia.
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| LC Classification
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R118.C667 2013
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| Added Entry
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Benjamin R Bates
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Rukhsana Ahmed
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