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رکورد قبلیرکورد بعدی

" Global marketing "


Document Type : BL
Record Number : 749513
Doc. No : b569472
Main Entry : Warren J. Keegan, Mark C. Green.
Title & Author : Global marketing\ Warren J. Keegan, Mark C. Green.
Edition Statement : 7th ed
Publication Statement : Boston : Pearson, &copy, 2013
Page. NO : xxiii, 568 p. : ill. en coul.
ISBN : 0132719150
: : 9780132719155
Contents : Introduction --; The global marketing environment --; Approaching global markets --; The global marketing mix --; Strategy and leadership in the twenty-first century.
Abstract : The seventh edition examines the effect of the global financial crisis on global marketing strategy.
Subject : Marketing international -- Études de cas.
Subject : Marketing international -- Guides, manuels, etc.
Subject : Marketing international -- Problèmes et exercices.
LC Classification : ‭HF1416‬‭.W377 2013‬
Added Entry : Mark C Green
: Warren J Keegan
copyhttps://lib.clisel.com/site/catalogue/749513
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