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" Programming for TV, radio, and the Internet : "
Philippe Perebinossoff, Brian Gross, Lynne S. Gross.
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BL
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| Record Number
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750167
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b570126
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| Main Entry
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Philippe Perebinossoff, Brian Gross, Lynne S. Gross.
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| Title & Author
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Programming for TV, radio, and the Internet : : strategy, development, and evaluation\ Philippe Perebinossoff, Brian Gross, Lynne S. Gross.
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| Edition Statement
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2nd ed
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| Publication Statement
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Amsterdam ; Boston : Focal Press, ©2005.
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| Page. NO
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(xx, 324 pages) : illustrations
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| ISBN
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0080480462
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: 1423708040
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: 9780080480466
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: 9781423708049
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| Notes
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Revised edition of: Programming for TV, radio, and cable / by Edwin T. Vane, Lynne S. Gross. c1994.
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| Contents
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1. The history of programming --; 2. Sources of television programming --; 3. Sources of radio and Internet programming --; 4. Development --; 5. Testing --; 6. Elements of successful programming --; 7. Influences on television programming --; 8. Influences on radio and Internet programming --; 9. Scheduling strategies for television --; 10. Scheduling strategies for radio and the Internet --; 11. Program evaluation --; 12. Changing and canceling programs --; 13. Programming ethics.
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| Abstract
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Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to.
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Broadcasting -- Planning.
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Radio programs -- Planning.
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Television programs -- Planning.
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| LC Classification
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PN1990.83P455 2005
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| Added Entry
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Brian Gross
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Edwin T Vane
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Lynne S Gross
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Philippe Perebinossoff
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