| Document Type
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BL
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| Record Number
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752337
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| Doc. No
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b572296
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| Main Entry
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Robert Ashton.
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| Title & Author
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Successful copywriting in a week\ Robert Ashton.
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| Publication Statement
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London : Teach Yourself, 2012
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| Series Statement
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Teach yourself; In a week.; Teach yourself books.
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| Page. NO
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123 pages : illustrations ; 20 cm.
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| ISBN
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1444159070
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: 9781444159073
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| Notes
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Pages 122-123 have been left blank for notes.
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| Contents
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Sunday: Focusing your message --; Monday: Using layout, pictures and colour to make words memorable --; Tuesday: Writing effective letters --; Wednesday: making advertising work for you --; Thursday: Communicating clearly with the media --; Friday: Preparing promotional print --; Saturday: Composing proposals and presentation visuals --; Surviving in tough times.
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| Abstract
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Learn the secrets of making your copy relevant, and easy to absorb. Become skilled at avoiding the pitfalls, and writing only what matters most.
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| Subject
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Advertising copy.
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| Added Entry
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Robert Ashton
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