| Document Type
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BL
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| Record Number
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757331
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| Doc. No
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b577296
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| Main Entry
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by Richard K. Miller and Kelli Washington.
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| Title & Author
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Consumer behavior 2014\ by Richard K. Miller and Kelli Washington.
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| Edition Statement
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10th edition
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| Publication Statement
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Loganville, GA : Richard K Miller & Associates, [, 2014] ©2014.
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| Series Statement
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RKMA market research handbook series.
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| Page. NO
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1 ressource en ligne (481 pages).
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| ISBN
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1577831942
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: 9781577831945
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| Contents
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Part I. The American consumer: Demographic overview ; Consumer spending ; Retail spending ; Use of time ; Use of media & the internet ; Consumer income & wealth ; Consumer debt --; Part II. Shopping behaviors: Competition between shopping channels ; In-store shopping ; Online shopping ; Mobile shopping --; Peer-to-peer shopping --; Part III. Behavior analyses: At home ; Away from home ; Brand loyalty ; Buying American-made ; Buying local ; Consumer confidence ; Customer satisfaction ; Environmentally conscious consumerism ; Gift giving ; Influence of gasoline prices ; Payment preferences ; Post-recession consumer behavior ; Privacy issues ; Purchase decision making ; Response to advertising ; Response to customer service ; Response to reviews ; Spending for goods vs. experiences --; Part IV. Affluent Consumers: Luxury & affluent markets ; Population centers of U.S. influence ; Market surveys --; Part V. Customer brand preferences: Brand attraction ; Brand equity ; Customer experience ; Customer loyalty engagement ; Customer satisfaction ; Customer service ; Facebook fan brand loyalty ; Online retailer shopper satisfaction --; Part VI. Ethnic focus: African-American consumers ; Arab-American consumers ; Asian-American consumers ; Hispanic --; & Latino-American consumers ; Jewish-American consumers ; Muslim-American consumers ; Native-American consumers --; Part VII. Gender focus: Female consumers ; Male consumers --; Part VIII. Generational focus: Generational comparisons ; Senior customers ; Baby boomer consumers ; Generation X consumers ; Millennial consumers --; Part IX. Segmentation: College students ; Consumers with disabilities ; Families with children ; Family caregivers ; Gay & lesbian consumers ; Immigrant consumers ; Married couples ; Military consumers ; Pet owners ; Retirees ; Single consumers --; Part X. Geodemographics: Megapolitan regions ; Metropolitan profiles ; Metropolitan statistical areas ; Micropolitan statistical areas ; State population profiles ; State economic profiles --; Part XI. Communities: Americans' views on their communities ; Where Americans want to live ; Relocation ; All-American cities ; Best small towns ; Great places in America --; Appendix A. Academic research centers --; Appendix B. Analysts --; Appendix C. Market research sources --; Appendix D. Periodicals --; References.
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| Subject
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Consumer behavior -- United States -- Statistics.
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| Subject
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Marketing research -- United States -- Handbooks, manuals, etc.
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| Subject
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Marketing research -- United States -- Statistics.
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| LC Classification
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HF5415.33.U6B975 9999
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| Added Entry
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Kelli D Washington
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Richard K Miller
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Richard K. Miller Associates
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