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" Process-based Strategic Planning "
by Rudolf Grünig, Richard Kühn.
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BL
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| Record Number
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760282
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b580253
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| Main Entry
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by Rudolf Grünig, Richard Kühn.
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| Title & Author
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Process-based Strategic Planning\ by Rudolf Grünig, Richard Kühn.
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| Publication Statement
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Berlin, Heidelberg : Springer Berlin Heidelberg, 2001
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(xxii, 316 pages)
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| ISBN
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3662094541
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: 9783662094549
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| Contents
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The idea of strategic planning --; The process of strategic planning and the resulting documents --; Strategy project planning and strategic analysis --; Developing corporate strategies --; Developing business strategies --; Defining the implementation measures and assessing and approving the strategies --; Final remarks.
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| Abstract
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A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.
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Business planning.
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Economics.
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Industrial management.
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Richard Kühn
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Rudolf Grünig
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