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" Marketing basics "
Brian O'Kane.
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BL
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| Record Number
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766847
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| Doc. No
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b586829
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| Main Entry
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Brian O'Kane.
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| Title & Author
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Marketing basics\ Brian O'Kane.
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| Publication Statement
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Cork : NuBooks, ©2011.
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| ISBN
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1846210348
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: 9781846210341
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| Contents
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Introduction; market research; image; the 4ps of the marketing mix; product; price; place; promotion; advertising; personal selling; public relations; customer service; export; an outline marketing plan; about the author: brian o'kane; oak tree press.
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| Abstract
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A quick introduction to the basics of marketing, aimed at people starting a business for the first time.
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| Subject
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Entrepreneurship.
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| Subject
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Marketing -- Management.
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| Subject
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Small business marketing.
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| LC Classification
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HF5415.13B753 2011
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| Added Entry
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Brian O'Kane
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