|
" The spread of yield management practices : "
Fabiola Sfodera. (editor).
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
768204
|
| Doc. No
|
:
|
b588190
|
| Main Entry
|
:
|
Fabiola Sfodera. (editor).
|
| Title & Author
|
:
|
The spread of yield management practices : : the need for systematic approches\ Fabiola Sfodera. (editor).
|
| Publication Statement
|
:
|
Heidelberg ; New York : Physica-Verlag, ©2006.
|
| Page. NO
|
:
|
(xvi, 153 pages) : illustrations
|
| ISBN
|
:
|
3790815829
|
|
|
:
|
: 3790816728
|
|
|
:
|
: 9783790815825
|
|
|
:
|
: 9783790816723
|
| Abstract
|
:
|
Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors. This book offers insights into the creation and implementation of a yield management system for such businesses and solutions to the organisational and managerial problems that its application entails. It is written by tourism researchers, entrepreneurs and tourism consultants as well as experts from software houses who have designed operational tools for a successful yield management.--Jacket.
|
| Subject
|
:
|
BUSINESS ECONOMICS -- Insurance -- Risk Assessment Management.
|
| Subject
|
:
|
Revenue management.
|
| |