رکورد قبلیرکورد بعدی

" Consumer behaviour : "


Document Type : BL
Record Number : 768423
Doc. No : b588410
Main Entry : Leon G Schiffman
Title & Author : Consumer behaviour : : a European outlook\ Leon G Schiffman
Edition Statement : 2. ed
Publication Statement : Harlow : Pearson, 2012
Page. NO : xix, 460 s. : illustrations
ISBN : 0273736957
: : 9780273736950
Contents : Preface Part One: Introduction 1) An introduction to the study of Consumer Behavior 2) Consumer Research 3) Market Segmentation Part Two: The Consumer as an Individual 4) Consumer Decision Making 5) Consumer Motivation 6) Personality and Consumer Behavior 7) Consumer Perception 8) Consumer Learning 9) Consumer Attitude Formation and Change 10) Communication and Consumer Behavior Part Three: Consumers in Their Social and Cultural Settings 11) Reference Groups and Family Influences 12) Social Class and Consumer Behavior 13) The Influence of Culture and Subculture on Consumer Behavior 14) Cross-Cultural Consumer Behaviour: An International Perspective Part Four: More on the Consumer's Decision-Making Process 15) Consumer Influence and the Diffusion of Innovations 16) Consumer Decision Making --; Again
Abstract : Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new Innovation In Action feature' will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace
Subject : Europa
Subject : forbrugeradfærd
Subject : Forbrugeradfærd
Added Entry : Håvard Hansen
: Leon G Schiffman
: Leslie Lazar Kanuk
کپی لینک

پیشنهاد خرید
پیوستها
Search result is zero
نظرسنجی
نظرسنجی منابع دیجیتال

1 - آیا از کیفیت منابع دیجیتال راضی هستید؟