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" International marketing and export management "
Gerald Albaum, Edwin Duerr.
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BL
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| Record Number
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768438
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| Doc. No
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b588425
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| Main Entry
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Gerald Albaum, Edwin Duerr.
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| Title & Author
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International marketing and export management\ Gerald Albaum, Edwin Duerr.
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| Edition Statement
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7th ed
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| Publication Statement
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Harlow, England : Prentice Hall, 2011
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| Page. NO
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xxxi, 990 p.
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| ISBN
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0273743880
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: 9780273743880
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| Contents
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International marketing and exporting --; Bases of international marketing --; The international environment : culture; economic, forces; and competition --; The international environment : government, political and legal forces --; Market selection : definition and strategies --; Information for international marketing decisions --; Market entry strategies --; Export entry modes --; Nonexport entry modes --; Product decisions --; Pricing decisions --; Financing and methods of payment --; Promotion and marketing communication --; Handling export orders and supply chain management --; Organization of international marketing activities.
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| Subject
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Export marketing -- Management.
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| Subject
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exportation -- marketing -- manuel.
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| Subject
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marketing international -- manuel.
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| Added Entry
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Edwin Duerr
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Gerald S Albaum
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