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" Successful analytics : "


Document Type : BL
Record Number : 768567
Doc. No : b588554
Main Entry : Brian Clifton.
Title & Author : Successful analytics : : gain business insights by managing Google Analytics\ Brian Clifton.
Publication Statement : Burgess Hill, West Sussex : Advanced Web Metrics Ltd, [, 2015] ©2015
Page. NO : xiv, 322 pages : illustrations ; 23 cm
ISBN : 1910591009
: : 9781910591000
Contents : Preparing to measure success --; Choosing the right tool --; Setting expectations and building the process --; Assessing your data quality --; Jumpstart guide to key features --; Jumpstart guide to key tracking methods --; Data responsibilities --; Building your insights team --; Using key performance indicators and dashboards --; Insights and success stories --; Appendix: terminology explained.
Subject : Google Analytics.
Subject : Internet searching -- Statistical services.
Subject : Web usage mining -- Computer programs.
Added Entry : Brian Clifton
copyhttps://lib.clisel.com/site/catalogue/768567
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