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" 101 ways to promote your Web site : "
Susan Sweeney.
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BL
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| Record Number
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768679
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| Doc. No
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b588666
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| Main Entry
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Susan Sweeney.
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| Title & Author
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101 ways to promote your Web site : : filled with proven Internet marketing tips, tools, techniques, and resources to increase your Web site traffic\ Susan Sweeney.
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| Edition Statement
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7th ed
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| Publication Statement
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Gulf Breeze, FL : Maximum Press, ©2009.
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| Page. NO
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xx, 370 pages : illustrations ; 24 cm
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| ISBN
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1931644659
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: 9781931644655
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| Notes
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Includes index.
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| Contents
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Planning your web site --; Designing your site to be search engine friendly --; Web site elements that keep 'em coming back --; Permission marketing --; Spreading the word with viral marketing --; Great content --; Landing pages --; Search engine and directory submissions --; Developing your pay-to-play strategy --; The e-mail advantage --; Utilizing signature files to increase web site traffic --; Autoresponders --; Consumer-generated media --; Establishing your private mailing list --; Effective promotion through direct mail lists --; Developing a dynamite links strategy --; Maximizing promotion with meta-indexes --; Winning awards, cool sites, and more --; Online advertising --; Maximizing media relations --; Increasing traffic through online publications --; Really simple syndication --; Blogs and wikis --; Podcasting and videocasting --; Mobile marketing --; Interactive mapping --; The power of partnering --; Web traffic analysis.
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| Abstract
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Demonstrates tools and techniques for increasing Web site traffic, including overall design, exposure to search engines, newsgroups, e-mail, mailing lists, linking strategies, and online advertising.
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| Subject
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Internet marketing.
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| Subject
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Web sites -- Marketing.
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| LC Classification
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HQ769.S873 2009
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| Added Entry
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Susan Sweeney
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| Parallel Title
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One hundred one ways to promote your Web site; One hundred and one ways to promote your Web site
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