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" Excellence in sales : "


Document Type : BL
Record Number : 769050
Doc. No : b589037
Main Entry : Holger Dannenberg, Dirk Zupancic.
Title & Author : Excellence in sales : : optimising customer and sales management\ Holger Dannenberg, Dirk Zupancic.
Publication Statement : Wiesbaden : Gabler Verlag, ©2009.
Page. NO : (xxi, 232 pages)
ISBN : 3834987824
: : 9783834987822
Notes : Print version record.
Contents : Introduction: excellence in sales and customer management Top 10 success factors for excellence in sales Sales as a topic that affects the entire company The relation between marketing and sales strategy Developing successful sales strategies Information management Customer segmentation Defining process goals for customer segments Designing sales processes Managing sales structures Support systems Leadership in sales Operational selling What sales representatives can learn from professional athletes Summary and outlook
Subject : Economie de l'entreprise.
Subject : Sales management.
Subject : Sales promotion.
LC Classification : ‭HF5438.4‬‭H654 2009‬
Added Entry : Dirk Zupancic
: Holger Dannenberg
copyhttps://lib.clisel.com/site/catalogue/769050
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