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" The impact of culture on relationship marketing in international services : "


Document Type : BL
Record Number : 769169
Doc. No : b589157
Main Entry : Jan H. Schumann ; with a foreword by Florian von Wangenheim.
Title & Author : The impact of culture on relationship marketing in international services : : a target group-specific analysis in the context of banking services\ Jan H. Schumann ; with a foreword by Florian von Wangenheim.
Edition Statement : 1st ed
Publication Statement : Wiesbaden [Germany] : Gabler, 2009
Series Statement : Gabler research., Applied marketing science.
Page. NO : xxxii, 265 pages : illustrations ; 21 cm.
ISBN : 3834920185
: : 3834983799
: : 9783834920188
: : 9783834983794
Notes : Originally presented as the author's thesis (doctoral)--Technische Universität München, 2009.
Contents : Relationship Marketing in International Services: State of the Art.- Culture Analysis in Cross-Cultural Research.- Research Models and Hypotheses.- Empirical Analysis.- Discussion of the Empirical Findings.- General Reflections and Directions for Future Research.
Subject : Consumers -- Attitudes -- Cross-cultural studies.
Subject : International business enterprises -- Marketing.
Subject : Relationship marketing -- Cross-cultural studies.
LC Classification : ‭HF5415.55‬‭J364 2009‬
Added Entry : Jan H Schumann
copyhttps://lib.clisel.com/site/catalogue/769169
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