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" Value Creation of Firm-Established Brand Communities "


Document Type : BL
Record Number : 769188
Doc. No : b589176
Main Entry : by Philipp Wiegandt.
Title & Author : Value Creation of Firm-Established Brand Communities\ by Philipp Wiegandt.
Publication Statement : Wiesbaden : Gabler, 2009
ISBN : 3834984604
: : 9783834984609
Contents : The evolvement and classification of communities over time; The characteristics of brand communities; The implications of brand communities for consumers and companies; The brand loyalty effects of firm-established brand communities; Firm-established brand communities as an organisational form to open up innovation processes
Subject : Economics.
Subject : Economics/Management Science.
Subject : Marketing.
LC Classification : ‭HF5415.3‬‭B974 2009‬
Added Entry : Philipp Wiegandt
copyhttps://lib.clisel.com/site/catalogue/769188
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