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" Franchising for dummies "
by Michael Seid and Dave Thomas.
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BL
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| Record Number
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779386
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| Doc. No
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b599402
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| Main Entry
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by Michael Seid and Dave Thomas.
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| Title & Author
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Franchising for dummies\ by Michael Seid and Dave Thomas.
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| Edition Statement
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2nd ed
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| Publication Statement
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Hoboken, N.J. : Wiley, 2010
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| Series Statement
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--For dummies.
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| Page. NO
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xx, 384 pages : illustrations ; 24 cm + 1 CD-ROM (4 3/4 in.).
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| ISBN
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0470045817
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: 9780470045817
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| Notes
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Previous edition: Foster City, Calif.: IDG, 2000.Includes index.
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| Contents
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Introduction --; PART I: FRANCHISING BASICS: SEPARATING THE MYTHS FROM THE FACTS: The power of the brand: franchising and you --; Franchising is more than just a food industry --; Mirror, mirror, on the wall: am I to be a franchisee? --; PART II: SO YOU WANT TO BE A FRANCHISEE? : Making the choice: deciding which business is right for you --; Raising capital: wowing, wrangling, and winning --; Signing on the dotted line: legal issues --; PART III: OPERATING YOUR FRANCHISE LIKE A WELL-OILED MACHINE: The start-up: setting your franchise's wheels in motion --; Hiring, training, and other staffing decisions --; Working with your franchisor and fellow franchisees --; Attracting and keeping customers --; PART IV: TIMES CHANGE: DECIDING WHAT TO DO NEXT: Acquiring other franchises --; Acquiring other brands --; When the end is nigh --; PART V: ON THE FLIP SIDE: BUILDING YOUR OWN FRANCHISE: From small business owner to franchisor --; Growing your franchise family --; Building the network: expanding wisely --; PART VI: THE PART OF TENS: Ten keys to franchise success --; Ten questions to ask yourself before buying a franchise --; PART VII: APPENDICES: Appendix A: Glossary of common franchise terms--; Appendix B: About the CD.
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| Subject
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Franchises (Retail trade)
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| LC Classification
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HF5429.23B965 2010
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| Added Entry
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Dave Thomas
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Michael Seid
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