| Document Type
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BL
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| Record Number
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780524
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| Doc. No
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b600531
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| Main Entry
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by Cheryl Woodard.
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| Title & Author
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Starting running a successful newsletter or magazine\ by Cheryl Woodard.
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| Edition Statement
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5th ed
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| Publication Statement
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Berkeley, CA: Nolo, 2006
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| Page. NO
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455 pages : illustrations ; 23 cm
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| ISBN
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1413305237
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: 9781413305234
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| Contents
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Smart publishing --; Building the reader relationship --; Developing your circulation strategy --; Subscription budgeting and profitability --; Building your advertising business --; Adding more products --; Raising money and working with investors --; Gathering and using financial information --; Getting help from other people --; Managing employees --; An Internet publishing strategy --; Making strategies --; Troubleshooting --; Resources for publishers.
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| Subject
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Newsletters -- Publishing -- United States.
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| Subject
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Newsletters -- Publishing.
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| Subject
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Periodicals -- Publishing -- United States.
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| LC Classification
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Z479.B934 2006
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| Added Entry
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Cheryl Woodard
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| Parallel Title
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Starting and running a successful newsletter or magazine
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