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" Googled : "
Ken Auletta.
Document Type
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BL
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Record Number
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781106
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Doc. No
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b601116
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Main Entry
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Ken Auletta.
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Title & Author
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Googled : : the end of the world as we know it\ Ken Auletta.
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Publication Statement
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New York: Penguin Press, 2009
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Page. NO
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(xiv, 384 pages)
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ISBN
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1101150114
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: 1101151404
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: 9781101150115
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: 9781101151402
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Contents
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Messing with the magic --; Starting in a garage --; Buzz but few
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Abstract
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A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
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Subject
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Google (Firm)
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Subject
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Internet industry -- United States.
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Subject
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Web search engines -- United States -- History.
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LC Classification
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HD9696.8.U64K463 2009
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Added Entry
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Ken Auletta
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