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" Craft beer bar mitzvah : "
by Jeremy Cowan with James Sullivan.
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BL
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| Record Number
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781150
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| Doc. No
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b601160
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| Main Entry
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by Jeremy Cowan with James Sullivan.
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| Title & Author
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Craft beer bar mitzvah : : how it took 13 years, extreme Jewish brewing, and circus sideshow freaks to make Shmaltz Brewing an international success\ by Jeremy Cowan with James Sullivan.
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| Publication Statement
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San Francisco, CA: Malt Shop Pub., ©2010.
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| Page. NO
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332 pages, 16 unnumbered pages of plates : color illustrations ; 23 cm
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| ISBN
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0982932537
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: 9780982932537
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| Contents
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Why a book? --; Genesis, Act 1: Beers In The Garden --; The Old Country --Let There Be Rock, Blood, And Revelation --; Underwater Kabbalah And A Mission Burrito Of Love --Genesis, Act 2: West Of Eden aka Exile Never Tasted So Good --; Conan The Distributor --; Business School 001: Catholic School Girl Meets The Candyman --; Business School 002: Success For Dummies --; Finally, Business School 101 --; Hold The Viagra --; Snatching Defeat From The Jaws Of Victory. I Don't Have The Cash For The Guns And Ammo, But I Do Have 50,000 Of Credit For The Beer --; Genesis, Act 3, And The Messiah I'd Been Waiting For --; 40 Days And 40 Nights ... And 40 Days And 40 Nights And ... Repeat --; Miraculous Jewbelation: This Chanukah, Candles Won't Be The Only Thing Getting Lit --; Pomegranates And C*cksuckers --; Step Right Up! Welcome To The Freak Show --; They Came, They Tried To Kill Us, We Survived, Let's Drink: Crisis, Resolution, Crisis, And The Ultimate Excel Spreadsheet --; The Promised Land-ish.
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| Abstract
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In this witty and compelling tale of how the nation's first and only Jewish Celebration beer came to fruition, founder Jeremy Cowan tells the story of Shmaltz Brewing's evolution from an inside joke into a thriving and award-winning craft brewing company. Divulged are the small-business challenges and marketing strategies that helped Cowan go from hand-squeezing pomegranates and delivering beer in his grandmother's Volvo to producing two of the most respected and unique craft beer brands in America: He'brew the Chosen Beer and Coney Island Craft Lagers. Included alongside the sage advice for entrepreneurs and the humorous personal anecdotes are suggested beer pairings for each chapter, a hangover rating system, and 16 pages of full-color photograph collages.
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| Subject
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Cowan, Jeremy.
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| Subject
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Microbreweries -- California -- San Francisco -- History.
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| Subject
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Shmaltz Brewing Co.
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| LC Classification
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TP573.5.S56B954 2010
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| Added Entry
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James Sullivan
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Jeremy Cowan
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