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" Sales promotion : "


Document Type : BL
Record Number : 783315
Doc. No : b603328
Main Entry : Roddy Mullin and Julian Cummins.
Title & Author : Sales promotion : : bhow to create, implement and integrate campaigns that really work\ Roddy Mullin and Julian Cummins.
Edition Statement : 4th ed
Publication Statement : London ; Philadelphia: Kogan Page, 2008
Page. NO : (xx, 300 pages) : illustrations
ISBN : 0749453613
: : 6611228888
: : 9780749453619
: : 9786611228880
Contents : Starting with the customer --; The business and marketing purpose behind sales promotion --; What sales promotions can do --; How to use promotions --; How to be creative --; How to use suppliers --; How to implement a promotion --; Self-regulation and the law --; Marketing accountability and research --; Off-the-shelf offers --; Joint promotions --; Price promotions --; Premium promotions --; Prize promotions --; International sales promotion.
Subject : Marketing.
Subject : Sales promotion.
Added Entry : Julian Cummins
: Roddy Mullin
copyhttps://lib.clisel.com/site/catalogue/783315
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