| Document Type
|
:
|
BL
|
| Record Number
|
:
|
783321
|
| Doc. No
|
:
|
b603334
|
| Main Entry
|
:
|
Nicholas Ind.
|
| Title & Author
|
:
|
Living the brand : : how to transform every member of your organization into a brand champion\ Nicholas Ind.
|
| Edition Statement
|
:
|
3rd ed
|
| Publication Statement
|
:
|
London ; Philadelphia: Kogan Page, 2007
|
| Page. NO
|
:
|
(200 pages) : illustrations
|
| ISBN
|
:
|
0749447168
|
|
|
:
|
: 0749452803
|
|
|
:
|
: 9780749447168
|
|
|
:
|
: 9780749452803
|
| Contents
|
:
|
Introduction --; I'm genuinely feeling groovy --; Living brands --; Why people need vision and values --; Why organizations need purpose and values --; Defining the brand --; Bringing the brand to life --; Sustaining the brand : stories and myths --; Measuring success --; Managing the brand --; Conclusion.
|
| Abstract
|
:
|
Demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals.
|
| Subject
|
:
|
Brand name products.
|
| Subject
|
:
|
Business names.
|
| Subject
|
:
|
Management -- Employee participation.
|
| LC Classification
|
:
|
HD69.B7N534 2007
|
| Added Entry
|
:
|
Nicholas Ind
|