| Document Type
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BL
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| Record Number
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784722
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| Doc. No
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b604736
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| Main Entry
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by Pedro Sostre and Jennifer LeClaire.
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| Title & Author
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Web analytics for dummies\ by Pedro Sostre and Jennifer LeClaire.
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| Publication Statement
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Hoboken, N.J.: John Wiley [distributor], ©2007.
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| Series Statement
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--For dummies.
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| Page. NO
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(xviii, 362 pages) : illustrations
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| ISBN
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047016977X
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: 9780470169773
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| Contents
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Web Analytics For Dummies; About the Authors; Dedication; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Part I: Getting Started with Web Analytics; Chapter 1: Understanding Web Analytics; Web Analytics: Why Bother?; Web Analytics 101; Chapter 2: Steering Clear of Common Terminology Confusion; Hitting the Terminology Targets; The ABCs of Web Analytics; Mastering Internet Marketing Lingo; Defining Actionable Data; Untangling Technical Terms. Chapter 3: Getting Your Hands Dirty with Web DataHelp! I Can't Find My Stats!; Taking a Sneak Peek at the Data; Comprehending Conversion Rates; Part II: Choosing the Right Web Analytics Solution; Chapter 4: Web Analytics Tools You Can Use; Before You Begin . . .; Surveying Server-Side Software; Discovering Desktop Applications; Hooked on Hosted Solutions; Getting the Best of All Worlds; Chapter 5: Investing in Web Analytics Tools; Before You Begin; Don't Forget the Freebies; Low-Cost Solutions, High-End Returns; Enterprise Analytics for the Data Hungry; Chapter 6: Discovering Niche Solutions. Web Analytics: A Boon for BloggersRead All about It: RSS Analytics; Analytics in a Pod; Because You Are Paying Per Click; People Watch with Live Analytics Tools; Exploring A/B and Multivariate Testing Software; Part III: Searching for Statistical Treasure; Chapter 7: Taking Out the Trash; Classifying Nonhuman Users; Why Eliminate Nonhuman Users?; The Danger of Referrer Spam; Fighting Referrer Spam; Ignoring Non- Mission-Critical Stats; Chapter 8: Reviewing Site Referrers; Revving Up for Referrers; Discovering Your Traffic Partners; Searching for Statistical Treasure. Beyond Search Engines: Where Else Is My Traffic Coming From?Chapter 9: Getting to Know Your Visitors; Gleaning from Your Visitors' Past; Searching for Significance; Gleaning from Clickstreams and Labeling; Wow! My Site Has Multinational Appeal!; Betting on Browser Data; Chapter 10: Identifying Your Most Important Pages; It's Not a Popularity Contest --; Or Is It?; Which Pages Drive Your Traffic?; To Err Is Human, to Fix Is Divine; Working with Dynamic Pages; Chapter 11: Key Performance Indicators Insights; KPIs: When Not Just Any Data Will Do; The Granddaddy List of KPIs. Which KPIs Are Right for You?Creating Your Own KPIs; Part IV: Knowledge Is Power --; Making Analytics Work for You; Chapter 12: Sifting through Search Data; Sifting Your Search Terms; My Visitors Are Searching for What?!; Cashing In on Common Misspellings; Beyond Traffic to Conversions; Flip-Flopping the 80/20 Rule; Monitoring Internal Site Searches; Searching for Accuracy and Relevancy; Creating Targeted Landing Pages; Your Search Yielded Zero Results . . .; Chapter 13: Increasing Web Site Visibility; Finding New Customers; Milking Multichannel Sales; Reach Out and Touch Your Referrers.
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| Abstract
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Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site.
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| Subject
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COMPUTERS -- Online Services.
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| Subject
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Internet users -- Statistics -- Data processing.
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| Subject
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Web usage mining.
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| LC Classification
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ZA4235.B974 2007
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| Added Entry
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Jennifer LeClaire
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Pedro Sostre
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