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" CB 2.0e "
Barry Babin, Eric Harris; [edited by] Julie Klooster.
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BL
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| Record Number
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785500
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| Doc. No
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b605515
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| Main Entry
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Barry Babin, Eric Harris; [edited by] Julie Klooster.
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| Title & Author
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CB 2.0e\ Barry Babin, Eric Harris; [edited by] Julie Klooster.
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| Edition Statement
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2nd ed
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| Publication Statement
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Mason, OH: Cengage Learning, 2011
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| Series Statement
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4ltr Press
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| Page. NO
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xii, 340 p. ; 28 cm.
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| ISBN
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0324829965
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: 032482999X
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: 9780324829969
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: 9780324829990
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| Contents
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Part I: INTRODUCTION. 1. What is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part II: INTERNAL INFLUENCES (INTERNAL INFLUENCERS). 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, & Cognitive Learning. 5. Motivation and Emotions--Driving Consumer Behavior. 6. Personality, Lifestyles and the Self-Concept. 7. Attitudes and Attitude Change. Part III: EXTERNAL INFLUENCES (EXTERNAL INFLUENCERS). 8. Consumer Culture. 9. Group Influence. Part IV: CONSUMPTION PROCESSES. 10. Consumers in Situations. 11. Decision Making I: Need Recognition & Search. 12. Decision Making II: Alternative Evaluation & Choice. Part V: CONSUMPTION AND BEYOND. 13. Consumption to Satisfaction. 14. Consumer Relationships. 15. Consumer Misbehavior. 16. Marketing Ethics, Misbehavior, and Value.
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| Subject
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Comportamiento del comsumidor.
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| Subject
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Consumer behavior.
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| Added Entry
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Barry Babin
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