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" Marketing planning : "
Jim Blythe.
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BL
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| Record Number
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785799
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b605814
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| Main Entry
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Jim Blythe.
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| Title & Author
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Marketing planning : : strategy, environment and context\ Jim Blythe.
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| Edition Statement
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1a ed
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| Publication Statement
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México: Pearson Educación, 2011
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| Page. NO
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1 libro en línea
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| ISBN
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0273724711
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: 027372472X
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: 9780273724711
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: 9780273724728
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| Notes
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Título tomado de la pantalla de inicio.; Fecha de la publicación de la obra impresa: 2010.; Most marketing textbooks explain the principles of marketing planning and discuss what marketing plans should cover, few include sufficient detail to guide student marketers through the actual planning process. Yet effective marketing planning is all about putting principles into practice. This text shows how, by taking students step-by-step through the structured process of researching, developing and controlling a marketing plan.
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| Contents
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Table of contentsChapter One: Marketing and Marketing PlanningChapter Two: Marketing Plans and ObjectivesChapter Three: Drivers of Marketing PlanningChapter Four: The Marketing AuditChapter Five: Analysing the External EnvironmentChapter 6: Analysing the Internal EnvironmentChapter Seven: Identifying Marketing StrategiesChapter Eight: Segmentation StrategyChapter Nine: Segmenting MarketsChapter Ten: TargetingChapter Eleven: PositioningChapter Twelve: Implementing Marketing PlansChapter Thirteen: Adapting Marketing Planning to Context
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| Subject
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Mercadotecnia.
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| LC Classification
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HF5415.13J563 2011
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| Added Entry
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Jim Blythe
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