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" Marketing communications : "
Chris Fill.
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BL
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| Record Number
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785810
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b605825
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| Main Entry
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Chris Fill.
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| Title & Author
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Marketing communications : : interactivity, communities and content\ Chris Fill.
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| Edition Statement
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5th ed
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| Publication Statement
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México: Pearson Education, 2011
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| Page. NO
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1 libro en línea
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| ISBN
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0273717154
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: 0273717227
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: 9780273717157
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: 9780273717225
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| Notes
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Título tomado de la pantalla de inicio.; Fecha de la publicación de la obra impresa: 2009.; This book introduces readers to this changing world of marketing communications and allows them to appreciate some of the conceptual underpinnings associated with marketing communications and associated aspects of integration. There are examples of the practical application of marketing communications and examples that demonstrate the application of theory in practice. This book does not just show how organisations use marketing communications, it also contains theoretical material to enable readers to understand why organisations use marketing communications in the ways they do.
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| Subject
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Mercadotecnia.
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| Added Entry
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Chris Fill
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