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" Presentations in action. "
J Weissman
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BL
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| Record Number
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786329
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b606344
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| Main Entry
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J Weissman
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| Title & Author
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Presentations in action.\ J Weissman
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| Page. NO
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224 p.
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| ISBN
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0132489627
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: 9780132489621
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| Contents
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Introduction 1 SECTION I Content: The Art of Telling Your Story1 A Lesson from Professor Marvel aka The Wizard of Oz 5 How to Customize Your Presentation2 Obama and You 8 The Most Persuasive Word3 The "So What?" Syndrome 10 ...and How to Avoid It4 Beware of Jokes 12 Dispelling a Common False Belief5 Presentation Advice from Abraham Lincoln 14 Clarity, Ownership, and Add Value6 It Ain't What You Say, It's How You Say It 16 Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D.7 Presentation Advice from Mark Twain 18 Brevity Takes Time8 Presentation Advice from Mike Nichols 20 How to Find Value in Your Story9 Show versus Tell in Hollywood 22 The Wrong and Right Way to Tell a Story in Three Films10 Slogan Power 24 Why the US Army's "Be All That You Can Be" Succeeded11 How Long Is Too Long? 26 When in Doubt, Leave It out12 The Elevator Pitch in One Sentence 28 How to Describe Your Business Succinctly13 Do You Know the Way to Spanish Bay? 30 The Correct Way to Practice14 Getting to "Aha!" 32 The Magic Moment15 This Is Your Pilot Speaking 34 A Lesson in Flow from the Airlines16 Presentation Advice from the iPhone 36 Substance and Style in Your Story17 Presentation Advice from Steve Jobs 38 The Power of Positive Words18 Presentation Advice from Novelists I 40 Begin with the End in Mind, Then Write, Rewrite, and Rewrite19 Presentation Advice from Novelists II 42 Storyboard and Verbalize20 Microsoft Slogans Score a Trifecta 44 Three Persuasive Techniques21 Presentation Advice from a Physician 46 Audience Advocacy22 Presentation Advice from a Politician 48 Audience Advocacy23 Ronald Reagan Meets Lenny Skutnik 50 The Catalyst of Human Interest Stories24 Human Interest Stories: A Double Advantage 51 Two Ways to Use Anecdotes SECTION II Graphics: The Correct Way to Design PowerPoint Slides25 The Presentation-as-Document Syndrome 55 Never the Twain Shall Meet26 Blame the Penmanship, Not the Pen 57 Operator versus User Error27 You Can't Use a Sentence As a Prompt 59 Less Verbiage Is More Useful28 Baiting the Salesperson 60 Selling Is about In-Person Communication29 PowerPoint and Human Perception 62 Scientific Support for Graphics Design30 PowerPoint Template: Combined Picture and Text 64 The Best Positions for Pictures and Text31 Shady Characters 67 The Wrong Way and the Right Way to Build Text32 "I Can Read It Myself!" 69 Three Simple Steps to Avoid Reading Slides Verbatim33 A Case for Case I: Initial Caps or All Caps 71 Text Design in Presentations34 A Case for Case II: Serif or Sans 73 Font Design in Presentations35 What Color Is Your PowerPoint? 75 Contrast Counts36 Presentation Advice from Corona Beer 78 Peripheral Vision Counts37 The Cable Crawlers 80 How Television Animates Text38 Computer Animation 82 Three Simple Rules39 PowerPoint and the Military 84 Sometimes More Is More SECTION III Delivery Skills: Actions Speak Louder Than Words40 The Art of Conversation 89 Eye Contact and Interaction Start at Infancy41 Presentation Advice from Edward R Murrow 91 The "Person-to-Person" Role Model42 Nonverbal Communication 93 Look Them in the Eye43 Presentation Advice from Pianist Murray Perahia 95 Concentration Creates Control44 Presentation Advice from Actress Tova Feldshuh 97 Concentration Creates Communication45 Presentation Advice from Michael Phelps and Dara Torres 99 How to Control Stress under Pressure46 Presentation Advice from Frank Sinatra 101 The Art of Phrasing47 Presentation Advice from Soprano Kiri Te Kanawa 103 The Importance of Breathing48 The One-Eyed Man 105 Necessity Is the Mother of Invention49 Bill Clinton's Talking to Me! 106 The Power of Group Dynamics50 Liddy Dole and Person-to-Person 108 From Law School to the Republican National Convention51 Fast Talking 109 Fun or Maddening52 Presentation Advice from Titian 111 Position, Position, Position53 Presentation Advice from Musicians and Athletes 113 The Value of Effortlessness54 Presentation Advice from Vin Scully 115 From Reagan to Barber to Scully55 "Ya' Either Got It, or Ya' Ain't!" 116 The Fear of Public Speaking Is Universal56 How to Eliminate the Fig Leaf 118 A Presentation Lesson from the Military57 Unwords 120 Even Barack Obama Says Them58 To Slip or Not to Slip 122 Been There, Done That59 The Free Throw 124 A Presentation Lesson from Basketball60 10 Tips for 30 Seconds 126 Help for Job Seekers61 You Are What You Eat 127 10 Tips about Food and Drink in Presentations SECTION IV Q&A: Handling Tough Questions62 Speed Kills in Q&A 131 The Vanishing Art of Listening63 A Lesson in Listening from Barack Obama 133 How to Handle Multiple Questions64 If I Could Tell Jon Stewart... 135 Talk Shows Include Listening65 What Keeps You Up at Night? 136 How to Handle the Most Frequently Asked Questions66 Spin versus Topspin 138 The Political World versus the Business World67 When Did You Stop Beating Your Wife? 140 How to Handle False Assumption Questions68 Madoff and Cramer Plead Guilty 142 How to Respond When Guilty as Charged69 Tell Me the Time, Not How to Build a Clock 144 Keep Your Answers Short70 Presentation Advice from Jerry Rice 146 Grasp the Question before You Answer71 Politicians and Spin 147 Putting Lipstick on a Pig72 Murder Boards 149 How Elena Kagan Prepared for Tough Questions73 Ms. Kagan Regrets 151 Non-Answers to Tough Questions SECTION V Integration: Putting it All Together74 The Elephant 155 The Whole Is Greater Than the Sum of the Parts75 Presentation Graphics Meet Linguistics 156 Symmetry in Graphics Design76 One Presentation, Multiple Audiences 158 12 Presenters, 12 Stories, 1 Set of Slides77 The Art and Science of Oprah Winfrey 160 The Secrets of Oprah Winfrey's Appeal78 Right or Left 164 The Deep Roots of Human Preferences79 Graphics Synchronization 168 The Missing Link80 The House that Jack Built 170 Make All the Parts Fit Footnotes 173Acknowledgments 177About the Author 178Index 179
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| Subject
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Business presentations.
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| LC Classification
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HF5718.22J845 9999
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| Added Entry
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J Weissman
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