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" Business and competitive analysis : "
Craig S. Fleisher and Babette E. Bensoussan.
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BL
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| Record Number
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786335
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b606350
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| Main Entry
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Craig S. Fleisher and Babette E. Bensoussan.
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| Title & Author
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Business and competitive analysis : : effective application of new and classic methods\ Craig S. Fleisher and Babette E. Bensoussan.
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| Publication Statement
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Upper Saddle River: Pearson Education, 2008
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XXXIV, 491 s. : il. ; 24 cm.
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| ISBN
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0132161583
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: 9780132161589
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| Contents
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Preface1. Business and Competitive Analysis: Definition, Context, and Benefits2. Performing the Analysis Process3. Avoiding Analysis Pitfalls4. Communicating Analysis Results5. Applying the FAROUT method6. Industry Analysis (The Nine Forces)7. Competitive Positioning Analysis8. Business Model Analysis 9. SERVO Analysis 10. Supply Chain Management (SCM) Analysis11. Benchmarking Analysis12. McKinsey 7S Analysis 13. Shadowing 14. Product Line Analysis 15. Win/Loss Analysis16. Strategic Relationship Analysis 17. Corporate Reputation Analysis 18. Critical Success Factors Analysis 19. Country Risk Analysis 20. Driving Forces Analysis21. Event and Timeline Analysis 22. Technology Forecasting 23. War Gaming 24. Indications and Warning Analysis 25. Historiographical Analysis26. Interpretation of Statistical Analysis27. Competitor Cash Flow Analysis28. Analysis of Competing Hypothesis29. Linchpin AnalysisIndex
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Babette E Bensoussan
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Craig S Fleisher
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Pearson Education.
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