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" Managerial economics and business strategy "
Michael R. Baye.
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BL
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| Record Number
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786723
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| Doc. No
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b606739
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| Main Entry
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Michael R. Baye.
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| Title & Author
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Managerial economics and business strategy\ Michael R. Baye.
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| Edition Statement
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7th ed
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| Publication Statement
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New York: McGraw-Hill/Irwin, ©2010.
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| Series Statement
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McGraw-Hill series in economics.
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| Page. NO
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xxxii, 621 p. : il. ; 24 cm.
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| ISBN
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0071267441
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: 0073375969
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: 9780071267441
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: 9780073375960
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| Contents
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Chapter 1: The Fundamentals of Managerial EconomicsChapter 2: Market Forces: Demand and SupplyChapter 3: Quantitative Demand AnalysisChapter 4: The Theory of Individual BehaviorChapter 5: The Production Process and CostsChapter 6: The Organization of the FirmChapter 7: The Nature of IndustryChapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive MarketsChapter 9: Basic Oligopoly ModelsChapter 10:Game Theory: Inside OligopolyChapter 11:Pricing Strategies for Firms with Market PowerChapter 12:The Economics of InformationChapter 13:Advanced Topics in Business StrategyChapter 14:A Manager's Guide to Government in the MarketplaceCase Study: Challenges at Time Warner: Appendix A: Answers to Selected End-of-Chapter ProblemsAppendix B: Additional Readings and References
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| Subject
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Economía gerencial.
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| Subject
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Managerial economics.
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Strategic planning.
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| LC Classification
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HD30.22M534 2010
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| Added Entry
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Michael R Baye
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