| Document Type
|
:
|
BL
|
| Record Number
|
:
|
786751
|
| Doc. No
|
:
|
b606767
|
| Main Entry
|
:
|
Lorrie Thomas.
|
| Title & Author
|
:
|
The McGraw-Hill 36-hour course : : online marketing\ Lorrie Thomas.
|
| Publication Statement
|
:
|
New York: McGraw-Hill, ©2011.
|
| Series Statement
|
:
|
McGraw-Hill 36-hour course series.
|
| Page. NO
|
:
|
(xiii, 256 pages) : illustrations.
|
| ISBN
|
:
|
0071750398
|
|
|
:
|
: 1283004127
|
|
|
:
|
: 661300412X
|
|
|
:
|
: 9780071750394
|
|
|
:
|
: 9781283004121
|
|
|
:
|
: 9786613004123
|
| Contents
|
:
|
Building an online marketing foundation --; Planning the website --; Building the website --; Content marketing --; Blogging --; Social media marketing --; Web analytics --; Search engine optimization --; Online advertising, search engine marketing --; E-mail marketing --; Online public relations --; Managing multitasking web marketing.
|
| Abstract
|
:
|
This text helps you communicate the value of your product or service in any electronic setting. This easy, self-paced 'course' demystifies the concepts and skills you need to master your job!
|
| Subject
|
:
|
BUSINESS ECONOMICS -- Marketing -- Multilevel.
|
| Subject
|
:
|
BUSINESS ECONOMICS -- Marketing -- Telemarketing.
|
| Subject
|
:
|
Internet marketing.
|
| Added Entry
|
:
|
Lorrie Thomas
|
| Parallel Title
|
:
|
McGraw-Hill thirty-six hour course; Online marketing
|