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" Going global "
Roger Cartwright.
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BL
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| Record Number
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794501
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b614540
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| Main Entry
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Roger Cartwright.
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| Title & Author
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Going global\ Roger Cartwright.
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| Publication Statement
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Oxford, U.K.: Capstone Pub., ©2002.
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| Series Statement
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ExpressExec enterprise, 02.02.
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(108 pages) : illustrations
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| ISBN
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1841123692
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: 9781841123691
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| Contents
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Cover; Title; Copyright Page; Introduction to ExpressExec; Contents; 02.02.01 Introduction to Going Global; 02.02.02 What is Going Global?; 02.02.03 The Evolution of Going Global; 02.02.04 Implications of the Internet for Going Global: What Can the Internet Offer?; 02.02.05 The Issue of Globalization; 02.02.06 The State of the Art of Going Global; 02.02.07 Going Global Success Stories; 02.02.08 Key Concepts and Thinkers; 02.02.09 Resources for Going Global; 02.02.10 Ten Steps to Assist Going Global; Frequently Asked Questions (FAQs).
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| Abstract
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Fast track route to mastering globalization and successfully managing global expansionCovers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalizationExamples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P & O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip. Includes a glos.
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Globalization.
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International trade.
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POLITICAL SCIENCE -- Economic Conditions.
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Roger Cartwright
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