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" Essentials of marketing research "
Joseph F. Hair, Jr. ...
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BL
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| Record Number
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795355
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b615394
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| Main Entry
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Joseph F. Hair, Jr. ...
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| Title & Author
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Essentials of marketing research\ Joseph F. Hair, Jr. ...
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| Edition Statement
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2. ed
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| Publication Statement
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New York: McGraw-Hill/Irwin, 2010
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| Page. NO
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XVII, 398 Seiten : Illustrationen, Diagramme
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| ISBN
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0071220283
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: 0073404829
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: 9780071220286
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: 9780073404820
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| Contents
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Part 1: The Role and Value of Marketing Research Information Chapter 1-Marketing Research for Managerial Decision Making Chapter 2-The Marketing Research Process and Proposals Part 2: Designing the Marketing Research Project Chapter 3-Secondary Data, Literature Reviews and Hypotheses Chapter 4-Exploratory Research Designs and Data Collection Approaches Chapter 5-Descriptive and Causal Research Designs Part 3: Gathering and Collecting Accurate Data Chapter 6-Sampling: Theory and Methods Chapter 7-Measurement and Scaling Chapter 8-Designing the Questionnaire Part 4: Data Preparation, Analysis and Reporting the Results Chapter 9-Qualitative Data Analysis Chapter 10-Preparing Data for Quantitative Analysis Chapter 11-Basic Data Analysis for Quantitative Research Chapter 12-Examining Relationships in Quantitative Research Chapter 13-Reporting and Presenting Results
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| Subject
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Marketing research.
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Marktforschung
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Statistische Methode
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| LC Classification
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HF5415.2J674 2010
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| Added Entry
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Joseph F Hair
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