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" No-copy advertising "
Lazar Dzamic.
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BL
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| Record Number
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796753
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| Doc. No
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b616796
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| Main Entry
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Lazar Dzamic.
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| Title & Author
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No-copy advertising\ Lazar Dzamic.
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| Publication Statement
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span classRotoVision,/span
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| Page. NO
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160 pages : color illustrations ; 30 cm
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| ISBN
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2880465664
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: 2880467403
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: 9782880465667
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: 9782880467401
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| Notes
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"No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach."--Jacket.; Includes index.
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| Abstract
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In redoubled efforts to get the message across in a media-saturated world, ad agencies are turning to a more enduring and all-embracing method of reaching their audience - don't speak. This is a collection of the smartest wordless campaigns from today's advertising professionals.
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| Subject
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Advertising.
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| Subject
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Commercial art.
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| LC Classification
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HF5823.L393 9999
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| Added Entry
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Lazar Dzamic
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