| Document Type
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BL
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| Record Number
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802220
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| Doc. No
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b622291
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| Main Entry
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Lynda J. Oswald.
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| Title & Author
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The law of marketing\ Lynda J. Oswald.
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| Edition Statement
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2nd ed
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| Publication Statement
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Mason, OH: South-Western Cengage Learning, ©2011.
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| Series Statement
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South-Western's special topics collection
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| Page. NO
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xxi, 420 pages : illustrations, forms ; 26 cm.
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| ISBN
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1439079242
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: 9781439079249
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| Contents
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Part 1. Introduction to Marketing Law: Overview of the legal environment of marketing activities --; Part 2. Legal Issues Relating to Product Distribution: Antitrust law --; The Franchisor-Franchisee relationship --; Part 4. Legal Issues Relating to Product Promotion: Trademark law --; Commercial speech and the regulation of advertising --; Consumer protection law --; Part 5. Contracts and sales of goods law --; Warranties and products liability.
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| Subject
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Commercial law -- United States.
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| Subject
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Marketing -- Law and legislation -- United States.
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| Subject
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Trade regulation -- United States.
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| LC Classification
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KF1609.L963 2011
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| Added Entry
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Lynda J Oswald
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